Draft

Not yet reviewed. Artifacts stay locked until you approve them.

Step 6 of 9

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Brand and communication

Voice, audience, and the claims that must never appear.

Anything customer-facing an agent drafts inherits these. Prohibited claims in particular are cheaper to state once than to catch in review.

The one thing you tell customers you will do.

Who reads the output. This decides vocabulary far more than the fluency setting does.

Describe it in your own words. Adjectives beat a preset here — an agent matches prose better than it matches a label.

Statements you never want to appear in customer-facing copy. One per line.

Worth the most care of the four: a prohibited claim costs one line to state and a review cycle to catch — and the reviewer who catches it is the one person who already knew the rule.

Captured, not yet compiled. Everything on this page is stored on your draft. Nothing in this build turns it into a rule or an export, so it does not reach an agent yet — it is collected now so the answer is not lost when the export step lands.